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Friday, August 6, 2021

This edtech startup prepares kids for presidency and aggressive exams

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Armed with a white board, marker, and a imaginative and prescient to make training accessible to kids in his metropolis, Vivek Kumar, a pc engineer, began on-line studying platform Exampur

“Accessing good quality education has always been a challenge in small towns of India. Exampur is looking to solve just that,” says Vardaan Gandhi, Enterprise Head at Exampur. 

Vivek, who handed out from IEC School of Engineering in Noida and gave tuitions to youthful children in his city, Bulandshahr, began Exampur’s YouTube channel in June 2018 by creating and importing movies. 

The platform, run below Studying Closet Pvt Ltd, affords programs for presidency examination preparation, with a hybrid mannequin that gives offline and on-line educating amenities to aspirants from Tier II, III, and IV cities. 

The platform, which affords scheduled-based studying with stay and doubt-solving classes, runs 26 channels as of now and has racked up not less than 10 million subscribers.

Aside from YouTube, the agency additionally has an internet site and an app, the place it affords programs in several worth ranges. 4 lakh college students have subscribed to the paid programs, and the app has two to a few lakh day by day energetic customers. 

To start with

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Exampur could also be thriving now, however it wasn’t simple at first. 

“In the initial days, videos would only get views in double digits. But once students started liking the way we taught, the numbers started growing every day,” Vardaan says.


Earlier than becoming a member of the edtech platform, Vardaan, a pc science engineer, was researching the edtech area. He met Vivek whereas engaged on considered one of his initiatives and later joined Exampur full time.

Vardaan Gandhi (left) met Exampur’s founder Vivek Kumar (proper) nearly, whereas researching the edtech area

“Teaching on YouTube was not at all easy. By the time I joined, Vivek had already figured out methods to improve his teaching. All I had to do was grow the business and get more students. 

“But Vivek faced many challenges when he started. The internet connection was a problem. Sometimes there would be a lot of background noise as most lessons would be conducted in one room,” Vardaan says. 

Because the YouTube Channels began gaining extra traction, the crew relocated to Delhi in October 2018. At present, they supply their educating workers correct coaching to show college students stay and a studio-like room for conducting these classes.  

What it does

Exampur at current operates in Bihar, Uttar Pradesh, Rajasthan, Madhya Pradesh and Haryana. 

A one-year UPSC prep course might value anyplace between Rs 10,000 and Rs 15,000 whereas a-soon-to-be-launched one-year coaching programme for Secondary State Certificates (SSC) exams might value Rs 100. 

All classes are performed stay, both on YouTube or their platform, with a lot of college students. For example, a UPSC class might have 1,500-2,000 college students.

The educational platform additionally affords a subscription mannequin, giving college students entry to doubt-solving classes, detailed lectures, and extra.

Credit score: YourStory Design

“Our strategy is to play on the volume. Less prices attract more students,” says Vardaan, including that the educating high quality doesn’t undergo because of the “training given to faculty members”. 

A big chunk of their funding goes into the educating workers. “If we are targeting more students from Bihar, we would hire teachers who are locals. Students lose interest as soon as there is a teacher they do not relate with. Hiring locally has worked really well for us,” Vardaan says. 

At present, there are not less than 550 members within the crew. These embody 150-200 training workers, which develops course books and notes for college kids. 

The way forward for training

The edtech sector has seen a significant increase throughout the pandemic as at-home college students didn’t have a lot of a alternative however to move on-line. Edtech unicorn BYJU’S raised $460 million in Sequence F spherical at a valuation of upwards of $13 billion. One other competitor within the examination prep area, Vedantu, raised $100 million in July 2020 as demand for on-line educating platforms grew.

In keeping with enterprise capital agency Omidyar Community India and analysis agency Crimson Seer, on-line training is projected to extend 6.3X to create a $1.7 billion market, between Class 1 and 12. The post-K12 market is predicted to develop 3.7X to create a $1.8 billion market.

Exampur, which began with a complete funding of Rs 2.5 crore, claims to be worthwhile and clocking revenues of Rs 5-6 crore monthly. The revenues are anticipated to develop 5-6X, touching Rs 100 crore in FY22, from the prevailing 4x progress. 

The Delhi-based agency now plans to launch coaching for banking sector exams, Widespread Aptitude Take a look at (CAT), and CBSE and SSC board exams. It goals to enter Maharashtra and improve its foothold in Uttar Pradesh.     

The startup is scaling quickly and actively on the lookout for traders to speed up progress, with BIORx Enterprise Advisors, a Noida-based advisory agency, completely engaged on the fund elevate.   

However the edtech market is just not simple to crack.

Aside from having excessive buyer acquisition prices to scale, Exampur may even be competing with Softbank-backed Unacademy, which has to date raised $398.5 million in funding, in response to Crunchbase, amongst many different edtech giants.  

Nonetheless, Exampur is progress – on-line and offline. Launching offline tuition centres is on the playing cards subsequent. “We work on feedback from our students, and they want us to start teaching offline,” Vardaan says. 

Exampur plans to launch not less than eight centres in states the place it’s operational to begin with.

Edited by Teja Lele Desai

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